Product work for companies that need to move faster
I help product teams and companies build clarity around what to build, how to prioritize, and how to execute with confidence.
Winston Florin, founder of teamparker
What I help with
Strategic guidance and hands-on execution for product teams
Thinking partner for founders
Sometimes you need more than execution—you need someone to think alongside you. I bring leadership experience and strategic thinking to help founders navigate complex decisions, challenge assumptions, and build conviction in their direction.
- ✓Strategic sounding board for tough decisions
- ✓Leadership perspective on team and culture
- ✓Product vision and long-term strategy
- ✓Navigate trade-offs and build conviction
Product roadmaps
Build clear, actionable roadmaps that align your team and stakeholders. I help you define milestones, sequence initiatives, and communicate the path forward.
- ✓Quarterly and annual roadmap planning
- ✓Stakeholder alignment workshops
- ✓Now-next-later roadmap frameworks
Feature prioritization
Cut through the noise and focus on what drives impact. I bring frameworks and discipline to help you say no to the right things.
- ✓RICE, ICE, and value vs. effort scoring
- ✓User impact analysis
- ✓Ruthless backlog management
Team alignment
Get engineering, design, and stakeholders on the same page. I facilitate decision-making and keep everyone moving in the same direction.
- ✓Cross-functional alignment sessions
- ✓Clear decision frameworks
- ✓Communication cadences
Execution frameworks
Turn strategy into action. I help teams ship faster with process that enables, not slows down.
- ✓Sprint planning and retrospectives
- ✓Delivery metrics and health checks
- ✓Lightweight agile processes
My approach
Strategy and execution, powered by AI workflows that deliver results faster.
Product Strategy
Defined revenue strategies, set OKRs, and built prioritization frameworks that enabled faster execution.
- •Revenue strategy at Education Perfect
- •OKR frameworks at Honey Insurance
Execution & Delivery
Led zero-to-one products, scaled B2B platforms, and delivered measurable impact.
- •First in-app subscription platform
- •60% GMV increase at FoodByUs
- •2,000+ customers scaled at Siteminder
AI-Powered Workflows
Custom automation and AI integrations to move 10x faster.
- •End-to-end product development
- •Automated testing & observability
- •Custom integrations
Who this is for
Growing companies
You need strategic product guidance but aren't ready for a full-time Head of Product
Founders & CTOs
You're wearing too many hats and need help with product strategy and execution
Product teams
You need an outside perspective to break through blockers and accelerate delivery
How I help
Flexible engagement models that fit your needs
Strategy workshops
Intensive 1-2 day sessions to define your product vision, roadmap, and execution plan. Leave with a clear path forward and aligned stakeholders.
Ongoing consulting
Regular weekly or bi-weekly sessions for continuous strategic guidance. I embed with your team to help with planning, prioritization, and execution.
Execution support
Hands-on help shipping key initiatives. I roll up my sleeves to help you design, spec, and deliver features that move the needle.
Let's discuss your product challenges
Tell me about where you're stuck and how I can help you move faster.
Get in touch